Wimbledon 2025 is under way to the All England Lawn Tennis Club in south-west London, but alongside the blistering heat, fans are also feeling the sting of sharp price increases on food and drink.
With temperatures soaring to 33 degrees Celsius on the opening day, visitors have been flocking to popular spots like Henman Hill and Murray Mount to enjoy long-standing Wimbledon traditions: strawberries and cream and Pimms in the sun.
But those hoping for a refreshing drink and a snack may need to dig a little deeper into their wallets this year.
Inflation bites Wimbledon
Prices across the tournament have jumped from 2024 levels, adding pressure on spectators already braving extreme heat.
Here’s what fans are paying this year:
- Pint of Stella Artois
– £7.55 (2023) → £8.50 (2024) → now £8.85
– Plus £1 refundable deposit for a reusable cup, with the option to donate it to the Wimbledon Foundation - Other pints (Kopparberg, Camden Pale Ale, Easy IPA, Guinness) – £8.45 each
- 330ml bottle of Stella: £7.80 (up 30p)
- Non-alcoholic Stella: £6.90
- Bottle of Corona: £7.50
- Classic Pimms:
– Now £12.25, up from £11.95 in 2024 - Sipsmith G&T can: £10.20
- G&T from the bar: £11.05
- Double G&T: £15.50
Strawberries and cream also costlier
Another Wimbledon staple – strawberries and cream – has also seen a price hike.
Now priced at relatively affordable £2.70 (R64.70), up from £2.50, a standard punnet includes just nine strawberries – meaning each berry effectively costs 30p (R7.19).
Despite the increases, vendors report that sales are booming.
“We’ve had to restock 10 times already today,” a worker confirmed, adding that the price hikes haven’t slowed demand.
Spectator sentiment mixed
While some visitors shrugged off the higher prices as part of the Wimbledon experience, others expressed frustration at how costs are spiralling.
“I’ve just paid nearly £13 for a Pimms – so the strawberries don’t feel that bad by comparison,” said one attendee.
Another added: “Wimbledon is no longer particularly affordable.”
Wimbledon organisers defended the increases, citing inflation and rising operational costs, but insisted pricing remains “reasonable” compared to other global sporting events.
Have you ever eaten strawberries at Wimbledon?
Let us know by leaving a comment below, or send a WhatsApp to 060 011 021 1
Subscribe to The South African website’s newsletters and follow us on WhatsApp, Facebook, X and Bluesky for the latest news.
