CADBURY has launched a brand-new flavour of a famous 30p treat – and shoppers are already stocking up for Christmas.
The new bar has been spotted in supermarkets this week as fans rush to snap up the festive snack.
One shopper posted online: “New Cadbury Crunchie Freddo.”
Fans flocked to the comments.
One wrote: “delicioussss.”
Another typed: “I need to get my hands on it.”
The chocolate giant’s Freddo bars are a favourite with kids and grown-ups alike, and this new Crunchie version adds a honeycomb twist to the classic.
Shoppers say Dairy Milk Winter Wonderland bars are back on shelves, featuring milk and white chocolate Christmas tree shapes.
Cadbury Snowy Fingers have also been spotted, alongside Festive Friends biscuits and the classic Cadbury Selection Boxes.
One choc fan said they’d already grabbed: “three tubs of Heroes before they sell out.”
History of Freddo
Freddo bars – or Freddo Frogs as they were originally called – were created in the 1930 by the MacRobertson’s chocolate company.
In 1967, the chocolate bars became part of the Cadbury’s product range after MacRobertson’s were sold to the company.
The bars were originally released to the UK market in 1973 and had bright coloured wrapping in orange, yellow and blue before they were withdrawn from the market in 1979.
They were relaunched to the market in 1994 and became the go-to chocolate bar for kids growing up across the UK.
However, as there popularity grew so did the price.
In 2007, prices were hiked to 15p and by 2017 had reached 30p.
Now they are priced at up to 45p in shops up and down the country.
The daughter of the classic chocolate bar’s creator Harry Melbourne has hit out at the surging costs.
Leonie Wadin, 74, told Sky News: “Dad was disgusted with how small it is now and how much they charge for it.
“He’d roll over in his grave if he could see it now; he’d be disgusted. It was a penny chocolate.”
Christmas chocolate price wars
Sweets under the tree are a big part of Christmas for British households.
Supermarkets often offer flash promotions giving shoppers a chance to get their festive favourites at a discounted price.
But these offers aren’t around for long.
Earlier this month, Tesco slashed the price of Quality Street tubs to £2.95.
The price drop gave shoppers a chance to stock up ahead of Christmas.
You’ll need to hide away the tubs to avoid the temptation of tucking in before December.
Besides the big chocolate tubs, other Christmas favourites are starting to land on shelves.
Cadbury’s Mini Snow Balls are one of the best-selling chocolate treats during Christmas time.
How to save money on chocolate
We all love a bit of chocolate from now and then, but you don’t have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs…
Go own brand – if you’re not too fussed about flavour and just want to supplant your chocolate cravings, you’ll save by going for the supermarket’s own brand bars.
Shop around – if you’ve spotted your favourite variety at the supermarket, make sure you check if it’s cheaper elsewhere.
Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you’re getting the best deal.
Look out for yellow stickers – supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they’ve been reduced.
They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.
Buy bigger bars – most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you’ve got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.
