‘IBIZA Final Boss’ Jack Kay has landed himself a Channel 4 documentary tracking his rise to fame after going viral.
The internet personality, 26, who rose to fame after an eight-second clip of him dancing with his bob cut and chain in Ibiza gained millions of views across all platforms, was followed by cameras as he began to navigate his newly found celebrity status.
Jack Kay became an internet phenomenon after footage of him partying in Ibiza went viral[/caption]
The Geordie has since been drowning in work opportunities – launching his own Ibiza Final Boss merch[/caption]
The Geordie lad, who has since ditched his career in construction, was filmed jetting back to Ibiza from Newcastle, after getting a touch up on his famous bob trim, with the broadcaster capturing Jack at the height of his internet fame.
In a press release, Channel 4 said: “We meet Jack as he visits his barber in Newcastle to maintain his iconic trim – now one of the most famous haircuts in the world.
“We also meet Jack’s agent, Dave Reed – a top talent scout known for his work with the cast of The Only Way Is Essex – who says the media interest in Jack has superseded anything he’s experienced with other clients during his 20-year career.”
The broadcaster continued: “The cameras follow Jack as he returns to Ibiza to reunite with the man who captured the original video that sent him viral, now selling his own line of Ibiza Final Boss merch.
“With the temptations of the party island being offered up to him – and a suddenly bigger budget to enjoy them with – Jack is warned that outlasting the algorithm means striking a delicate balance between partying and work opportunities. But will he take the advice?”
It marks the latest opportunity for Jack since he skyrocketed to internet fame back in August.
The Sun revealed last week that Jack is gearing up to launch his own line of vodka just in time for Christmas.
The Geordie lad is also in talks to supply his specially-branded spirit to clubs out in Ibiza.
He’s gone from strength to strength since first hitting the headlines in August and has a club appearance tour underway plus multiple brand deals.
Jack signed a five-figure deal with Boohoo Man and even had discussions with Big Brother casting bods.
A source said: “Whilst some would shy away from the spotlight after suddenly finding themselves viral on the internet, Jack leant into it.
“He’s made clever business moves to make sure when his five minutes are over he has profited from it.
“The Ibiza Final Boss vodka makes total sense for his brand and he’s hoping to make a mint from the Christmas market as well as supplying clubs too.”
Jack became famous overnight after club Zero Six West Ibiza posted footage on TikTok of him dancing in a chunky gold chain, tank top and sunnies with his distinctive bowl haircut.
Companies like Greggs and EasyJet jumped on the bandwagon and he signed to a huge talent agency, Neon Management.
THE IBIZA FINAL BOSS – HAIRCUTS & HANGOVERS: UNTOLD is out now on Channel 4’s streaming platform.
The Ibiza Final Boss documentary is available to stream on the Channel 4 app[/caption]
