If you’ve had your eye on a premium mattress, this is the moment to make your move, as retailers tend to drop some of their lowest prices of the year come November.
Black Friday mattress deals 2025 will land on 28 November, and mattress deals will start rolling in well before then, with a final push through Cyber Monday on 1 December.
- Simba mattress deals – shop here
- Emma mattress deals – shop here
- Eve Sleep mattress deals – shop here
- Panda London mattress deals – shop here
Expect big savings from top-rated brands like Simba, Emma, and Nectar, plus bundle perks such as free pillows or bedding, extended trials and fast delivery.
The best mattresses, including memory foam, hybrid, and pocket-sprung options, will all be featured, with choices to suit every sleep style and budget.
Most brands cut prices across the full size range, so you’ll see reductions on everything from small single to king and super king.
Keep this page bookmarked. We’ll be surfacing the strongest mattress deals as they land and flagging the standouts worth your money for a better night’s sleep.
When is Black Friday 2025?
This year, Black Friday falls on November 28.
The annual shopping event takes place the day after the US holiday of Thanksgiving.
Want to know how Black Friday got its name? We’ve compiled an explainer with everything you need to know – so you can get prepped for the biggest shopping bonanza of the year.
Plus, don’t miss our pick of the best Black Friday deals across brands and product types – we’ll bring you the top discounts on tech, beauty, fashion, and more.
Mattress deals LIVE now
If you’re thinking of buying a new mattress sooner, there are plenty of deals to shop right now.
- Simba Hybrid Ultra Mattress, £1,793.22 (was £2,299) – buy here
- Dusk Memory Foam 4000 Pocket Sprung Hybrid Mattress, £311.20 (was £389) – buy here
- Simba Earth Apex Mattress, £1,599.20 (was £1,999) – buy here
- Grantham Ortho Backcare Mattress, £399.99 (was £799.98) – buy here
- Silentnight Just Dream Premium Hybrid Mattress, £480 (was £800) – buy here
- Simba Hybrid Luxe Mattress, £1,274.25 (was £1,699) – buy here
Where can you find the best mattress deals this Black Friday?
One of the best things about Black Friday is that brands compete to offer the best discount – meaning customers have all the power.
Brands like Simba, Emma, and Nectar typically offer some of their best deals during November.
Meanwhile, retailers like John Lewis and Argos also tend to join in with their own Black Friday mattress offers.
Here are some of the brands worth checking out:
- Simba Sleep
- Emma Sleep
- Nectar Sleep
- Dormeo
- Silentnight
- Panda London
- John Lewis
- Amazon
- Argos
- Bensons for Beds
- Otty
- Wayfair
What mattress deals to expect from the Black Friday sales 2025
For Black Friday 2025, you can expect some excellent deals on mattresses from both online brands and traditional retailers.
To give you an idea of the sorts of discounts seen before, Dormeo led the way last year with 65% off mattresses in its ‘Black Tag’ sale.
Retailers including Simba, Emma, Nectar, Dreams, Argos, and John Lewis have also been known to launch discounts during Black Friday – so make sure you check out the sale highlights we’ve rounded up below.
More Black Friday Mattress Deals
What mattress deals were in the Black Friday sale last year?
Last year’s Black Friday mattress sale was a strong one, with big-name brands running some of their best prices of the year.
Many best-sellers dropped to as much as half price, and the reductions covered every size, including kids’ options.
Hybrid and memory foam models both featured heavily, making it easy to match firmness, support, and budget without compromising on quality.
It wasn’t just the headline discounts that stood out. Retailers packed in extras like free pillows, bedding bundles and mattress protectors, plus extended trials, warranties and fast, often free delivery.
Most deals applied across the full size range, from small single to super king, and there were short, time-limited promos sprinkled through the weekend for anyone quick enough to grab them.
Accessories were also well worth a look. Shoppers saved on mattress toppers, pillows, and duvet sets, and there were competitive prices on bed frames and bases to complete a full sleep upgrade.
If this year follows the same pattern, expect a similar value with a few standout flash deals.
When is Cyber Monday 2025, and are mattress retailers taking part?
Cyber Monday falls on December 1, 2025.
Traditionally, Cyber Monday is the online-only extension of Black Friday, so you’ll find there are loads more deals and offers to be discovered ahead of the Christmas gifting period.
Generally speaking, if a retailer or brand has a sale on for Black Friday, it is very likely to also participate in Cyber Monday.
READ MORE MATTRESS REVIEWS:
- Simba Hybrid mattress review
- Simba Hybrid Essential review
- Emma Premium mattress review
- REM-Fit 400 mattress review
- REM-Fit 500 Ortho Hybrid mattress
- Nectar mattress review
- Simba Kids mattress review
- Premier Inn Mattress review
- Hyde and Sleep mattress review
How much does shipping cost?
As a mattress is considered a large item, a delivery fee may apply, depending on where you choose to shop.
As a general rule of thumb, though, most ‘bed in a box’ brands offer free shipping as part of your purchase.
It’s best to check the delivery information on your preferred brand’s website.
Do mattress retailers offer any other discounts?
The best way to find additional discounts is to shop around.
Some retailers may offer deals on exclusive and clearance items, while others frequently provide shoppers with discount codes and coupons.
If you want to spread out the cost, many retailers offer payment options and financing options to help.
Check out our list of mattress retailers above to find out more.
What’s the best mattress to buy on Black Friday?
It all comes down to your personal needs and preferences.
If you have a specific complaint, such as back pain, it’s worth doing some research ahead of time to determine which mattress design will work best to alleviate pain and discomfort.
Luckily, we’ve tested numerous mattresses over the years to help make it easier for you to choose.
If you’re interested in picking up an all-rounder, you might want to read our best mattress roundup, where we put several recommendations to the test.
We’ve also tested the best mattresses for back pain and the best mattress toppers.
The good news is that over Black Friday and Cyber Monday, we can expect most, if not all, major mattress brands to offer significant discounts.
Our Top 3 Mattresses, Tried and Tested
Find out which mattresses gave the cosiest, comfiest and cost-effective nights sleep so that you can choose your next mattress wisely, as it will (hopefully) be with you for the next 8 years!
1. Emma NextGen Cooling Mattress, £759 £455.40 – buy here
- Pros: Very easy to unbox and set up, very comfortable to sleep on, hugs and supports your body
- Cons: Depending on preference the firmness might not suit everyone
- Rating: 5/5
Read the full review of the best cooling mattresses here.
2. Simba Earth APEX, £1,999 – buy here
- Pros: Medium firm with a good amount of support, eases back and neck pain, supportive, my dog loves it too, 200-night trial, 10-year guarantee, 0% finance option
- Cons: Expensive, heavy
- Rating: 4/5
Read the full Simba Earth APEX review here.
3. Panda Hybrid Bamboo Mattress Pro, from £950 – buy here
- Pros: Comfort cool bamboo top, really supportive, open-cell structure, memory foam ensures breathability, antibacterial, thermoregulating, 1,500 individual pocket springs, removable cover is machine washable
- Cons: Heavy
- Rating: 4/5
Read the full Panda Hybrid mattress review here.
Is Black Friday the best time to buy a mattress?
Because online mattress sellers are so competitive, you can find a pretty hefty discount on mattresses year-round.
For instance, Simba regularly offers between 25% and 40% off its mattresses, and Emma occasionally offers up to 50% off on sleep bundles as well.
However, Black Friday is the time you’re pretty much guaranteed to see a discount — often upwards of 50% – on whatever brand of mattress you favour, including affordable brands such as Nectar.
Is it better to buy a mattress on Black Friday or Cyber Monday?
We think if you’re buying online, there won’t be a huge difference between the sale prices on Black Friday and Cyber Monday.
Based on previous years, we expect most “bed in a box” companies to offer a flat discount rate or promotion that will span the entire Black Friday weekend.
However, it’s best to shop around and sign up for newsletters, in case a brand decides to further drop prices at the last minute.
- Simba mattress deals – shop here
- Emma mattress deals – shop here
- Eve Sleep mattress deals – shop here
- Panda London mattress deals – shop here
Find your favourite brand’s Black Friday deals in our A-Z directory
