AN UP-and-coming British car brand is developing an AI-powered EV with a host of groundbreaking features.
Perseus Motor Corporation, headquartered in London, are lining up a new compact SUV for release in 2027 that boasts both high-performance and the latest advances in tech.
Little-known British firm Perseus is developing an AI-powered EV with a host of groundbreaking features[/caption]
Perseus founder and CEO, Mohammed Yehya El Bakkali, has also assembled one of the most impressive leadership teams in the industry[/caption]
The Perseus EV, which vows to reshape Europe’s EV landscape, will be designed to learn the driver’s style, routines and even their emotional state – creating a highly personalised experience.
Indeed, Perseus aims to create a symbiotic relationship between drivers and their cars, making their vehicles adaptive, intelligent systems, rather than mere tools.
To do this, their founder and CEO, Mohammed Yehya El Bakkali, has assembled one of the most impressive leadership teams in the industry, bringing in top executives from the likes of Jaguar Land Rover, Lotus, Bentley and INEOS.
El Bakkali said: “Perseus was founded through a realisation that today’s car is passive and isolated, while I wanted a vehicle that could seamlessly partner with my busy day-to-day world.
“I envisioned a vehicle that thinks, adapts and evolves around its driver.”
The brand says their motors will utilise adaptive intelligence to personalise every interaction – in a bid to make driving more enjoyable.
With AI as the foundation, Perseus aims to stand out from traditional carmakers.
They recently announced an alliance with SODA.Auto to develop advanced Human-Machine Interfaces, which they believe gives them a competitive edge beyond the industry’s focus on electrification and autonomy.
AI POWER
This comes as Tesla recently showcased its cutting-edge Full Self-Driving technology in the UK, as part of preparations for a potential future rollout.
Led by billionaire Elon Musk, the US-based EV giant has been rigorously testing its FSD system across major European cities – including Amsterdam, Paris, Rome, Berlin and Madrid, to demonstrate its ability to handle diverse and complex real-world road conditions.
In two videos, released back in June, the company demonstrates a self-driving Tesla Model 3 navigating through central London and tackling the infamous Magic Roundabout in Swindon – known for its complexity.
These demonstrations aim to showcase the system’s ability to handle dynamic traffic situations, pedestrians, cyclists, roadworks and the UK’s challenging intersections.
The test in London sees the Tesla pass iconic landmarks such as Big Ben, Parliament Square and Whitehall, while the system successfully manages diverse traffic conditions, signalling appropriately and delivering a smooth ride.
The FSD tech was also tested on this notoriously complicated intersection with five mini-roundabouts. Tesla demonstrated the system’s ability to handle unpredictable traffic scenarios by navigating it multiple times.
The videos were filmed using a production Model 3 equipped with hardware identical to customer vehicles – but running an engineering test version of the software.
