THE new Quality Street mystery flavour has been revealed – so look away if you don’t want spoilers.
The iconic chocolate brand is selling new Quality Street packets which contain a brand new mystery flavour.

The new mystery flavour inside Quality Street packets has been revealed and it’s left shoppers divided[/caption]
That flavour has now been revealed as Pineapple.
Pictures of the sweet show what appears to be a pineapple creme encased in dark chocolate.
Instagrammer @newfoodsuk shared the revelation, saying: “Flavour reveal – New Mystery Sweet now in Limited Edition Quality Street packs from Waitrose!
“The flavour is Pineapple! Like pure Pineapple creme! Abloutely amazing!! (sic)”
Up until now, shoppers have had to guess what could be contained inside the sweet’s yellow wrapper.
Some were delighted with the flavour reveal, with one person saying: “Dying to try this!!!”
Another wrote: “Oh my! Pineapple is amazing so I’ll love these… Love a fruit creme!”
Others were less thrilled with the flavour.
“Ohh that’s a hard no from me, I’m glad that you spoiled that particular mystery saves me buying them and being disappointed,” one person said.
Another added: “Dark chocolate it’s a no from me!”
Another person pointed out that they’re similar to a retro 70s sweet.
“Cadbury Roses used to do Pineapple creams in the 70’s. What a time to be alive,” they said.
The limited edition Quality Street pouches are being sold exclusively in Waitrose and John Lewis.
Quality Street also previously revealed it was launching a brand new mystery flavour amongst its pick and mix stations.
The stations pop up over the festive season in selected John Lewis and Waitrose stores.
They let you create your own bespoke Quality Street tin, making either a perfect gift or a festive treat for your family.
The flagship pick and mix station at John Lewis Oxford Street is open now.
Other stores will open their stations next month.
Participating stores include:
- Bluewater
- Cambridge
- Cardiff
- Cheadle
- Cribbs Causeway
- Edinburgh
- Glasgow
- High Wycombe
- Kingston
- Leeds
- Leicester
- Liverpool
- Milton Keynes
- Newcastle
- Nottingham
- Oxford Street (Platinum)
- Solihull
- Southampton
- Trafford.
It’s not clear whether the mystery flavour in the Quality Street pouches is the same one that can be found at the pick and mix stations.
However there is one flavour revealed to be returning to the pick and mix stations that fans can get excited about.
Shoppers can get hold of the Coffee Creme sweet, which was brought back as a limited edition flavour for the previous two Christmases.
Before then, it had last been seen in Quality Street tubs more than 20 years ago.
Coffee Creme gift cartons will also be sold in John Lewis and Waitrose stores.
More Quality Street news
Quality Street has got chocolate fans talking lately.
That’s partly because shoppers have been left with less sweets in a tub compared with last year.
The iconic tubs have been reduced by 50g, leaving sweet-toothed customers with six less chocolates.
Although the cost remains the same at around £7 across the supermarkets in the UK, the tubs are now 550g instead of 600g.
This means that in each tub there is around 57 sweets or 19 servings instead of the usual 63.
Plus, in a bid to be environmentally friendly, Nestle has swapped the iconic shiny wrapping for paper.
How to save money on chocolate

We all love a bit of chocolate from now and then, but you don’t have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs…
Go own brand – if you’re not too fussed about flavour and just want to supplant your chocolate cravings, you’ll save by going for the supermarket’s own brand bars.
Shop around – if you’ve spotted your favourite variety at the supermarket, make sure you check if it’s cheaper elsewhere.
Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you’re getting the best deal.
Look out for yellow stickers – supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they’ve been reduced.
They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.
Buy bigger bars – most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you’ve got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.