JUST when you think you’ve seen it all, you haven’t.
A Christmas enthusiast shared how not only have they already put up their Christmas tree in September but it also has a rather bizarre theme – Labubu dolls.
The eye-popping tree – standing proudly (or ominously) in the corner – is dripping not with glowing fairy lights, but with wide-eyed, snaggle-toothed Labubu dolls.
Matt Hey, who describes himself as Australia’s biggest Glamazon, proudly unveiled his tacky – yet fabulous – creation on his @alright.hey account.
In a clip that has racked up 69,000 likes, he shared: “I am the owner of the one and only Labubu Christmas tree.”
He added in the caption: “And y’all thought the theme was gonna be red and green.”
Labubu dolls have been the must-have status symbol for people worldwide in 2025, and have been seen dangling from the bags of Rihanna, the Kardashians and Paris Hilton.
The small toy monsters with bright-coloured fur and devilish toothy grins are in such demand they have even led to mini-riots and midnight break-ins.
In a follow-up clip, Matt explained how knows the tree is “gonna make some people so angry and I love it” – he added that people who take offence are “absolute divas.”
The tree has over 40 Labubu dolls – and some are “Singapore exclusives” that he purchased on a recent trip.
Matt added that one of the most rare dolls was going to get the coveted spot as the angel on top of the festive creation.
Speaking of the inspiration behind the rather bizarre tree, he said: “Let’s decorate my Christmas tree for 2025.
“Now, when I was thinking about the theme for this year, I wanted to represent this year in some way.
“So how can I do any other theme but Labubus, obviously.
“Hey, just a reminder everyone, I’m a fully grown man.
“This has been so fun for me, not you. Yep. Gorgeous. Beautiful. I’ve slayed that Labubu tree, done and dusted.”
Many people were quick to comment on the tree, with many shocked at how much it must have cost to put together.
Typically Labubu dolls cost under £20 for standard blind box figures to tens of thousands of pounds for rare, limited edition versions.
One person wrote: “Expensive tree,” and another added: “Oh you have MONEY.”
Most people absolutely loved the tree, with one saying: “It’s giving maximalist and I’m here for it!”
However, the main issue people had with it was the timing of it going up, with one writing: “It’s still September.”
Another said: “Gang it’s not even Christmas yet we haven’t even gone past Halloween yet.”
LABUBU CRAZE
Labubus are the must-have craze of the summer – with celebrities and punters fighting to get their hands on the ‘ugly-cute’ dolls[/caption]
The Labubu craze is making their Chinese owners very rich indeed.
Pop Mart reported a near 400 per cent increase in profits during the first half of this year.
Now it is one of the most valuable toy makers in the world — worth more than twice as much as rival giants Hasbro and Mattel combined.
The firm, founded in 2010 by CEO Wang Ning, has sold more than £496million-worth of products this year alone.
Not bad for a furry little monster that’s no bigger than a hand.
To some, the creatures are adorable, to others, plain ugly. One thing is for sure — the world is in the grip of Labubumania. But how?
Inspired by Nordic folklore, Hong Kong-born artist Kasing Lung designed them in 2015 as part of a collection of characters called The Monsters.
It wasn’t until Pop Mart bought the rights to them that the seeds for their viral success were sewn.
The toy company specialises in “blind boxes”, so-called because customers only find out what they’ve bought when they open the package.
What are Labubu and why are they so popular?
LABUBU is a brand of plushies designed by Hong Kong-born artist Kasing Lung and loved by celebrities like Olivia Attwood, Dua Lipa and Rihanna.
The brand made its debut in 2015, but skyrocketed in global popularity after hitting Pop Mart shelves in 2019.
Pop Mart is a Chinese toy retailer, known for its collectible designer models that are often sold in a blind box format, meaning you don’t know what you’ve got until you’ve opened it.
After mammoth success overseas, the Labubu craze has now made its way to the UK.
The first three months of 2025 were wildly successful for the brand, with Brits searching high and low to nab one of the quirky figurines.
Since opening stores in London and Manchester over the last 12 months, Labubu dolls have become cult collectibles among grown British women.
Labubus come in an array of vibrant colours, unique shapes and various sizes, spanning from plush toys to striking vinyl figures.
They come as little toys you can hook on your handbag, as well as mega-sized figures and quirky home decorations.
CELEB FOLLOWING
Having gained popularity in China, Labubus went global after K-pop singer Lalisa Manobal from girlband Blackpink — who also features in TV hit White Lotus — began posting photos of them on her social media.
Since then, Rihanna, Lizzo and Dua Lipa have been snapped with Labubus dangling from their designer bags.
In April, Kim Kardashian posted snaps of her collection of ten dolls on Instagram.
Labubu dolls have surged in popularity since being spotted on the bags of celebs[/caption]
A few weeks later David Beckham revealed his daughter, Harper, 13, had bought him a rare “secret” edition Labubu.
But they’re not just bag accessories.
Paris Hilton’s kids Phoenix, two, and London, 21 months, own several, including some as big as them.
In June, Olivia Attwood was treated to a £175 doll by footballer husband Bradley Dack to mark her second wedding anniversary.
A month earlier she celebrated turning 34 with a Labubu-themed birthday party.
Towie favourite Gemma Collins says she’s “obsessed” with the dolls.
And tennis player Carlos Alcaraz was even spotted with one at Wimbledon in June.
