DOMINO’S is marking 40 years in the UK – with a limited-edition merch collection straight out of the 80s inspired by its original delivery uniforms.
The pizza firm is partnering with UK vintage lifestyle brand Unified Goods to launch the Hot Since ‘85 nostalgic capsule collection, combining both rare and an inspired garment selection from 1985.
It will include a retro bomber jacket, Hot Since ’85 bespoke screen-printed t-shirt and accessories, such as car bumper stickers, caps and socks, adorned with the slogan ‘one call does it all’.
Fans will also have their chance to get their hands on the unique pieces to add to their wardrobe as the limited-edition range will be available to the public from today.
The collection can also be spotted in the new Domino’s new throwback film, inspired by ‘80s video games and cult classic movies.
It will strike a nostalgic chord for anyone who’s ordered a hot pizza from the company over the last four decades.
Melanie Howe, the brand’s chief nostalgia officer, said: “This year is a significant milestone for us, marking 40 years since Domino’s powered up its first oven in the UK in 1985.
“So, it felt right to honour being ‘hot since ‘85’ with a piping hot drop that’s bold, fun, and perfectly us.
Based on the original 1980s uniforms, the range revisits the style of the brand, where polo shirts were topped with light blue around the shoulders and neck, a slim white stripe across the chest and the rest of the shirt being a vibrant red.
Domino’s first reached the UK in 1985, with its first store opening in Luton, followed by the 100th store in 1995.
The company was first founded 25 years before in Michigan by Tom and James Monaghan, two brothers, who originally named the company “DomiNicks”, rebranding to Domino’s in 1965.
Pioneering the concept of home delivery, the company transformed pizza ordering and quickly earned a reputation for taste, quality, speed and service.
Today, it’s grown into a global powerhouse with over 1,300 stores across the UK and Ireland.
All items will be available on Unified Goods until Thursday 9th October.
