ASOS has rolled out a huge change to its app – and it’s perfect for shoppers who love TikTok and Instagram.
The online shopping giant has launched a new immersive video shopping experience called ASOS Live.
ASOS has launched a new immersive video shopping experience on its app[/caption]
The new feature allows shoppers to watch videos of influencers sharing their styling tips, beauty tutorials and favourite trends, and shop the products shown instantly.
ASOS said its new video platform was designed to mirror how fashion is consumed on social platforms, with millions of shoppers now buying directly from Tiktok shop or other social media sites.
ASOS EVP of digital product Ben Sadoun said: “Today’s fashion lovers are discovering style through video and creator-led content.
“ASOS Live brings that inspiration directly into the shopping journey, helping customers feel confident, inspired, and less overwhelmed by choice.”
The launch follows a successful trial of ASOS Live in August, with the retailer amassing hundreds of thousands of views on its creator-led videos, and customers spending longer on its site.
Recent videos have included exclusive screenings of the Topshop and Topman AW25 Runway Show, as well as seasonal styling guides.
It comes as millions of shoppers are turning to social media platforms to get their hands on the latest trends.
Sales on TikTok Shop skyrocketing in recent months, with both big brands and smaller start-ups now using it to sell their products.
It comes after thousands of ASOS customers had their accounts banned and deleted earlier this year as the retailer cracked down on shoppers returning too many orders.
Shoppers were sent emails in June detailing how their accounts had been closed with “immediate effect” after the online retailer said they breached the terms of its Fair Use Policy.
It was understood that even if a customer had not used their account in recent months, it could still be closed if they breached policy rules.
The move sparked fury among shoppers, with some describing the new rules as “unfair” and “insane”.
Taking to X, formerly Twitter, one shopper said: “Account closed for consistent breaches of their [ASOS] Fair Use policy when I haven’t returned anything since October.”
While another confused user said: ” I haven’t shopped with ASOS in over a year and I still get an email telling me my account is being closed.”
Another upset customer said: “ASOS have really hurt me today closing my account what did I do?.”
ASOS said it had closed the accounts of “a small group of customers whose shopping activity has consistently fallen outside our Fair Use policy.”
“This helps us maintain our commitment to offering free returns to all customers across all core markets,” it added.
Meanwhile, The Sun revealed in May that ASOS had scrapped a change to the cut-off time for next-day delivery, after it was reduced from 9pm to 7pm.
Customers can qualify for next day delivery on all orders placed before 9pm, Monday to Sunday.
Can your account be closed for making too many returns?
By Laura McGuire, Consumer Reporter
WHEN shopping online it is important to be clued up on what your rights are – especially when it comes to making a return.
H&M, Boohoo and Zara are among the countless fashion retailers which make customers pay for sending products back.
And brands such as ASOS and Pretty Little Thing now ban customers who return items frequently.
Retailers can impose these stricter rules as part of their own returns policies.
Some stores may assess shoppers return behaviour on a case-by-case basis, while others may have a strict blanket policy.
Amazon customers in the US have claimed the retail giant has closed accounts without warning more making too many returns.
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