AN ICONIC British brand is opening its first ever standalone store in the UK – marking a major comeback.
The new shop will also be its first flagship location since it was reimagined in 2023.
The first UK store is planning to open early next year[/caption]
Antler is a British brand the underwent rebranding in 2023[/caption]
It is known to sell premium baggage and suitcases[/caption]
Antler, which is known to sell premium luggage and travel essentials, has announced the opening of a its new site in London next year.
Products are already sold in department stores, but this will be the first standalone location the brand has had in the UK which is set to open early 2026.
Designed to span two floors and occupy over 2,400 sq ft, the store will be located at 100 Regent Street in London.
It will pave way for the brand’s new identity as a physical setting in the UK.
Plans for a location in the UK follows a successful year of Antler’s residency on Spring Street in New York.
The brand also had a pop up store during the launch of Selfridges in London last year.
Antler will join other global British brands like Burberry and Mulberry in its iconic retail positioning at the southern end of London’s prestigious shopping district.
The opening on Regent Streets marks the beginning of Antler’s broad retail investment strategy.
There is a goal to open at least three stores in the UK and internationally over the next three years.
Managing Director at Antler, Kristy Glenne, said: “Opening our first UK store on London’s iconic Regent Street is a defining moment for Antler.
“When we began the brand and business transformation journey 3 years ago, we couldn’t have envisioned a more fitting location.
“Regent Street’s global reputation and rich history make it the ideal setting for the next phase of our brand journey in our home market. It truly puts Antler back on the map in a significant way.”
Design of the store hopes to blend heritage with modernity to reflect Antler’s legacy as a “contemporary” brand.
Materials will be used that complement the surrounding architecture of the building and its environment.
In this way, it hopes to enable customers to explore Antler’s range of luggage, bags and accessories.
Crown Estate’s Retail Leasing Director, Laura Thursfield, said: “We are delighted to be welcoming Antler to open their UK flagship store on Regent Street.
“This iconic store will be in good company alongside other leading British brands including Burberry, Mulberry and Jo Malone.
“We are excited to support Antler on the next step of their journey in this globally renowned shopping destination.”
It comes after Crown Estates recently acquired 100 Regent Street, with wider plans for Regent Street and St James’s.
Since its rebrand in 2023, Antler has reached a number of significant milestones, including reaching double-digit sales growth over the last three years.
Antler also acquired the U.S. luxury brand Paravel, amid hopes to become a global house as a travel brand.
