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How low-rise styles and playful ads are winning the ‘denim wars’

When people finally started socialising again after spending months in sweats, they emerged with a new non-negotiable: comfort. Gone were the days of restrictive skinny jeans; in came more relaxed, roomy silhouettes that actually let you breathe. This shift in denim tastes set the stage for an advertising showdown between two brands that had been…

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