Beauty fans rejoice as Boots reveals new type of store coming to UK in weeks

BEAUTY fans have reason to celebrate as Boots has revealed the launch of a brand-new type of store arriving in the UK in just a few weeks.

The announcement was made at the Boots winter showcase in London yesterday, according to Retail Week.

The health and beauty giant confirmed its first fragrance-only store will open at London’s Broadgate Central on October 23.

The site will cover 2,150sq ft and promises a perfume paradise for shoppers.

The store will boast 400 luxury and niche scents, with more than 20 fragrance brands making their Boots debut.

Customers will be able to explore high-end names as well as discover emerging labels in a dedicated boutique-style space.

Boots director of fragrance, Chelsey Saunders, said: “Boots Fragrance boutique represents a bold step forward in how we bring fragrance to our customers.

“As the nation’s favourite beauty retailer, we’re proud to be creating a space that not only showcases the very best in luxury and niche perfumery, but also makes it more accessible, inviting and inspiring for all.”

Plans for the unique concept were first unveiled in July.

At the time, Boots said the store would bring together British founder-led brands and niche international names under one roof, celebrating “the artistry and innovation of modern perfumery”.

The new opening marks a fresh direction for Boots, which has been expanding its offer across health and beauty this year.

In the summer, the retailer added nine new home testing kits to its shelves.

The at-home tests use DNA or blood samples to check for health issues such as high cholesterol, vitamin deficiencies, food intolerances and hormone imbalances – all without the need to visit a GP.

The fragrance-only shop will be the first of its kind for the chain, and if successful, could pave the way for more dedicated boutiques across the UK.