AMAZON has confirmed the dates for its next major sales event, and bargain hunters don’t have long to wait.
Over the last few years, Prime members have been treated to two exclusive sales – Prime Day in July and Prime Big Deal Days, which typically takes place in October.
Amazon Prime Day deals
Amazon’s last Prime Day sale kicked off on July 8 and ran for four days, ending on July 11.
During the sale, Prime subscribers scored discounts on everything from tech and kitchen gadgets to hair and beauty bargains and heatwave essentials.
We also spotted plenty of deals on Amazon devices such as Echo speakers, Fire TVs, and Ring security systems, plus major price drops on top brands and trending products – and we’re predicting similar savings this October.
The October sale is the last major sales event from Amazon ahead of Black Friday – so make sure you don’t miss out, especially if you’re hoping to get a head start on your Christmas shopping.
Just remember: to take advantage of the deals, you’ll need an Amazon Prime subscription (there’s a 30-day free trial), currently costing £8.99 per month or £95 per year.
Jump to…
- Best Amazon home deals
- Best Amazon everyday essentials deals
- Best Amazon tech deals
- Best Amazon beauty deals
- Best Amazon garden deals
- Best Amazon toy deals
When does Amazon Prime Day 2025 start?
Amazon’s second Prime Day sale of the year, Prime Big Deal Days, will return on October 7, 2025.
The two-day shopping event ends on October 8, 2025.
In 2024, Amazon Prime Big Deal Days ran from October 8 to October 9.
Amazon Prime Day: The best deals live now
Ahead of Amazon’s next major savings event, we’ve rounded up a wide range of deals you can shop right now.
We’ve listed the best live deals below.
Best Amazon home deals
Prime Day is the perfect time to pick up big-name brands for less[/caption]
- Treadmill Walking Pad Running Machine, £149.99 (was £599.99) – buy here
- LEENON Dehumidifiers for Home, £105.99 (was £124.99) – buy here
- Highlands Electric Heated Clothes Dryer, £29.99 (was £43.70) – buy here
- Roborock Q10 S5+ Robot Vacuum, £349.99 (was £399.99) – buy here
- Slumberdown Sleepy Nights Electric Blanket King Size, £32.60 (was £42.99) – buy here
- Slumberdown Feels Like Down King Size Duvet 13.5 Tog, £21.56 (was £31.19) – buy here
- Ninja CREAMi Ice Cream Maker & Frozen Dessert Maker, £169.99 (was £199.99) – buy here
- SodaStream Terra Sparkling Water Maker, £55.99 (was £109.99) – buy here
- Ninja Perfect Temperature Kettle, £79 (was £99.99) – buy here
- Tower T17190 Vortx XL Dual Stack Air Fryer with Digital Control Panel, £92.96 (was £149.99) – buy here
- Swan SK13130N Programmable Coffee Maker 750ml, £24.99 (was £39.99) – buy here
- Russell Hobbs 22241 Food Collection Hand Blender, £12.14 (was £17.99) – buy here
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Best Amazon everyday essentials deals
Save on everyday essentials[/caption]
- By Amazon Classic Kitchen Roll, £2.05 (was £2.68) – buy here
- Splesh by Cusheen 3-ply Toilet Roll Watermelon Fragrance (72 Pack), £23.99 (was £34.99) – buy here
- Calgon 4-in-1 Washing Machine Cleaner and Water Softener Tablets, £10.79 (was £23.33) – buy here
- Fairy Outdoorable Fabric Conditioner 552 Washes (8×69), £27.20 (was £48) – buy here
- Comfort Pure Sensitive Fabric Conditioner 4.8 L, £6.64 (was £9) – buy here
- Vanish Professional Oxi Action Carpet & Upholstery Stain Remover Spray, £7 (was £10.35) – buy here
- Heinz Salad Cream Extra Light 415g, £2.21 (was £3.39) – buy here
- Heinz Pickle Tomato Ketchup 400ml, £1.62 (was £3.39) – buy here
- Heinz Baked Beans Snap Pots 200g (4 pack), £2.53 (was £3.50) – buy here
- Heinz Cream of Chicken Tinned Soup 4 x 400g, £2.97 (was £4.50) – buy here
- Green Giant Salt Free Sweetcorn 340g (Pack of 24), £16.20 (was £21.60) – buy here
- FELIX Tasty Shreds Mixed Selection in Gravy Wet Cat Food 40x80g, £12.30 (was £20.77) – buy here
Best Amazon tech deals
Expect massive discounts on must-have tech[/caption]
- Power Bank Fast Charging 26800mAh, £26.99 for Prime members (was £219.99) – buy here
- Honor Pad X8a 11-Inch Wi-Fi Tablet, £109 (was £149.99) – buy here
- Apple 20W USB-C Power Adapter, £15 (was £19) – buy here
- Lenovo Idea Tab, £169.99 (was £219.99) – buy here
- Apple 2025 MacBook Air 13-inch Laptop with M4 chip, £879 (was £999) – buy here
- Samsung Galaxy Watch7 Cream with Galaxy AI, £279.52 (was £339) – buy here
- Samsung Galaxy Tab A9+ Android Tablet, £122.99 (was £209) – buy here
- New Blink camera (Outdoor 4) + Blink Mini 2 White, £69.99 (was £99.98) – buy here
- Amazon Fire TV 32-inch 2-Series (Newest gen), £179.99 (was £249.99) – buy here
- Samsung Galaxy S25 AI Smartphone, £739 (was £959) – buy here
- Soundcore by Anker P20i True Wireless Earbuds, £15.98 (was £29.99) – buy here
- Samsung Galaxy Buds3 White with Galaxy AI, £109.99 (was £159) – buy here
Best Amazon beauty deals
Prime members can bag luxury beauty for less[/caption]
- La Roche-Posay Effaclar Duo+M Anti-Breakout Corrective Gel Moisturiser, £11.64 (was £20.90) – buy here
- Olay Super Serum 30ml, £18.89 (was £39.99) – buy here
- Weleda Skin Food, £9.50 (was £12.07) – buy here
- COSRX Advanced Snail 96 Mucin Power Essence 100ml, £14.99 (was £23.99) – buy here
- Garnier SkinActive Vitamin C Brightening Serum, £5.85 (was £12.99) – buy here
- Philips Electric Shaver 3000 Series, £54.99 (was £139.99) – buy here
- COLOR WOW Dream Coat Supernatural Spray, £19 (was £27) – buy here
- Olaplex No. 4 Bond Maintenance Shampoo, £18.90 (was £28) – buy here
- Maybelline New York Lash Sensational Sky High Mascara, £7.85 (was £12.99) – buy here
- Maybelline Instant Anti Age Eraser Eye Concealer, £6.60 (was £9.99) – buy here
- OPI Infinite Shine Nail Polish Red, £5.67 (was £18) – buy here
- Sarah Jessica Parker Lovely EDP Spray 200ml, £23.75 (was £96.97) – buy here
Best Amazon garden deals
Garden deals are up for grabs[/caption]
- TIKTALK Garden Rake 175cm, £14.99 (was £19.99) – buy here
- Flymo 18V EasiBlowVac Cordless Leaf Blower & Vacuum, £183.99 (was £229.99) – buy here
- Garden Broom, £14.24 (was £19.99) – buy here
- POSENPRO Cordless Hedge Trimmer 7.2V, £22.60 (was £29.99) – buy here
- Walensee Weed Puller, £25.49 (was £29.99) – buy here
- Heavy Duty Garden Waste Bags with Handles, £11.89 (was £19.99) – buy here
- EINSKEY Gardening Gloves, £7.64 (was £8.99) – buy here
- Pelle & Sol 60L Multi-Purpose Compost, £12.95 (was £16.99) – buy here
- Miracle-Gro Evergreen Complete 4-in-1 Lawn Food, £18.90 (was £22.99) – buy here
- Orionstar Seed Storage Organizer, £25.49 (was £29.99) – buy here
- Solpex Solar Lights Outdoor Garden 6 Pack, £18.99 (was £29.99) – buy here
- Ninja Woodfire Electric Outdoor Oven, £279.99 (was £349.99) – buy here
Best Amazon toy deals
Prime Day is a toybox treasure trove[/caption]
- LEGO Ideas Disney Pixar Luxo Jr. Lamp Building Set, £44.99 (was £59.99) – buy here
- LEGO Mario Kart, £119.99 (was £149.99) – buy here
- LEGO Botanicals Orchid, £29.99 (was £44.99) – buy here
- Monopoly Harry Potter Edition, £21.99 (was £37.99) – buy here
- MEGA Pokémon Charizard Action Figure, £15.99 (was £22.99) – buy here
- Paw Patrol Adventure Bay Bath Playset, £19.99 (was £29.99) – buy here
- Gabby’s Dollhouse Sweet Dreams Bedroom with Pillow Cat Figure and Accessories, £9.99 (was £17.99) – buy here
- Basketball Hoop Indoor for Kids, £22.99 (was £39.99) – buy here
- AOLEVA Wooden Afternoon Tea Set for Toddler, £13.18 (was £17.35) – buy here
- Fisher-Price Soothe ‘N Snuggle Otter, £24.99 (was £54.99) – buy here
- Fisher-Price Baby Learning Toy, £16.99 (was £34.99) – buy here
- LeapFrog Build-a-Slice Pizza Cart, £39.99 (was £59.99) – buy here
Best Prime Day deals on Amazon services
During the sales event, Amazon offers promotional deals and free trials on several services, including Prime.
In the meantime, here are just a few of our favourite deals you can snap up today:
- Amazon Prime, 30-day free trial – sign up here
- Amazon Audible, 30-day free trial – sign up here
- Amazon Kindle Unlimited, 30-day free trial – sign up here
- Amazon Music Unlimited, £0.99 for 3 months – sign up here
When was the last Prime Day event?
The last Prime Day sale took place between July 8 and July 11, 2025, giving bargain hunters four days to shop exclusive deals.
Prime members were treated to thousands of discounts across everything from tech and beauty to home essentials and fashion, with many items hitting their lowest-ever prices.
Here are the dates of past Prime Day sales:
- 2015: 15 July
- 2016: 12 July
- 2017: 11-12 July
- 2018: 17-18 July
- 2019: 15-16 July
- 2020: 13-14 October
- 2021: 21-22 June
- 2022: 12-13 July
- 2023: 11-12 July
- 2024: 16-17 July
- 2025: 8-11 July
Do I need to be a Prime member to take part in Prime Day?
Yes, if you want access to the Prime Day deals, you’ll need to sign up for a Prime membership.
Never been a member before? You’re in luck – Amazon offers a 30-day free trial for newbies.
This essentially gives you full access to the mammoth sale and all the Prime perks, without spending a penny.
Just be sure to set a reminder – you’ll need to cancel before the 30-day trial ends to avoid being charged the £8.99 monthly fee.
If you’re planning to keep Prime long-term, you can save by opting for the annual membership at £95.
How much is Amazon Prime?
An Amazon Prime membership costs £8.99 per month or £95 for the whole year – but with all the perks on offer, it could save you a fortune.
Amazon’s yearly subscription service gives you access to a treasure trove of benefits, from quick delivery to binge-worthy telly and exclusive discounts.
The annual membership works out cheaper than paying monthly, saving you nearly £13 over the year – perfect if you’re planning to stick with Prime long-term.
Not sure if it’s worth splashing the cash? Amazon offers a 30-day free trial for new members (or anyone who hasn’t been a member in the last 12 months).
This means you can enjoy all the Prime perks, including access to the Amazon sale, without spending a penny – just remember to cancel before the 30 days are up if you don’t want to be charged.
Do Prime Day deals change daily?
The Prime Day discounts are a bargain hunter’s dream.
The mega-sale features a mix of different deal types, including:
- “Deals of the day,” which last a limited time – or vanish even quicker if stock runs out.
- Limited “lightning deals” which appear and disappear in the blink of an eye once stock is gone.
- Some offers (particularly Amazon’s own devices) will stick around for the full sale period.
How long will Prime Day 2025 deals last?
As mentioned above, Prime Big Deal Days is a two-day event set to take place between October 7 and 8, 2025.
The October sale is slightly shorter than July’s Prime Day event, which gave shoppers four days of unmissable deals.
It was the biggest Prime Day event to date, with customers saving billions on deals across more than 35 product categories.
Our top tip? If you spot something you’ve been eyeing up with a massive discount, grab it quickly.
Hesitate and you’ll likely miss out – these deals wait for no one!
Does Amazon have Prime Day deals on everything?
Prime Day is a shopaholic’s dream, with discounts across virtually every Amazon department.
Here are several categories worth checking out:
Whether you’re shopping for yourself or hunting for gifts, you’ll find something on sale in whatever category catches your eye.
Can students take part in Prime Day?
Yes, students can get in on all the Prime Day bargains.
Amazon offers students a special Prime Student membership that comes with the same perks as regular Prime but at a serious discount – just £4.49 monthly.
Even better, students get an incredible six-month free trial (compared to the normal 30 days), giving you access to all the Prime Day deals without spending a penny.
To qualify, you’ll need:
- A valid university email address
- Proof of enrollment
The student discount lasts for four years or until you graduate (whichever comes first) – making this one of the best bargains going for cash-strapped students.
How do I cancel my Amazon Prime 30-day free trial after Prime Day?
If you’re taking advantage of an Amazon Prime trial to grab Prime Day bargains, you’ll need to cancel before your 30 days are up to avoid being charged the full membership fee.
Luckily, cancelling is a doddle – here’s exactly how to do it:
On your phone or tablet:
- Open the Amazon app and tap the profile icon at the bottom
- Tap ‘Your Account’
- Select ‘Manage Prime Membership’
- Tap ‘Manage Membership’ at the top
- Hit ‘Update, cancel and more’
- Scroll down and tap ‘End membership’
On your computer:
- Head to Amazon.co.uk/gp/primecentral
- Click ‘Update, cancel, and more’ below ‘Membership’
- Click ‘End membership’
- Select the yellow ‘Cancel My Benefits’ button
- Click ‘Continue to Cancel’
- Confirm by clicking ‘Cancel Membership’
Even after cancelling, you’ll still keep all your Prime benefits until the end of your trial period.
You’ll see the exact end date displayed on the screen after cancelling.
If you end up forgetting to cancel and get charged, Amazon may offer a full refund if you haven’t used any Prime benefits since the trial ended.
How often is Amazon Prime Day?
Amazon Prime Day typically takes place once a year in July.
The retail giant also hosts a second major sales event in October, known as Prime Big Deal Days.
In addition to these two events, Amazon runs regular sales throughout the year, including a Spring Sale in March.
The retailer also offers unbeatable deals during Black Friday and Cyber Monday, so there are plenty of opportunities to save.
