Best flower subscription UK: Bloom and Wild and Blossoming Gifts bouquets from £20

Heading into darker evenings and cosy weekends, fresh flowers do more than look pretty; they brighten rooms, lift moods and make brilliant gifts.

If you are hunting for the best flower subscription UK for autumn and winter, now is a great time to sign up, with flexible delivery options, seasonal stems and plenty of choice for every budget.

The best flower subscription UK gives you regular, fuss-free blooms that arrive safely packed, including letterbox-friendly subscription boxes if you are out during the day.

Expect everything from textural autumnal arrangements to festive wreath drops in December, plus lots of pet-friendly and pollen-free picks.

We’ve put The Sun’s Gardening Editor, Veronica Lorraine, to work finding the absolute best flower subscription services for every budget – from luxury splurges to sustainable steals.

Here’s what made the cut…

How we tested

We assess each service over multiple deliveries to check consistency and value. Our testing focuses on:

• Unboxing and packaging quality, including letterbox readiness and recyclable materials
• Delivery options, accuracy and condition on arrival
• Stem freshness, time to bloom and vase life
• Style variety and seasonal relevance across autumn and winter
• Flexibility, account controls and customer support
• Overall value compared with one-off bouquets and rival subscription boxes

We regularly test subscription-style services across various categories, from our guide to the best meal delivery services to wine subscriptions, such as our review of Naked Wines.

This ongoing hands-on approach helps us benchmark pricing, packaging, customer experience and reliability across different niches.

Why flower subscriptions are a great gift

Flowers land well all year, and a subscription keeps the surprise coming.

Instead of a single bouquet, your recipient gets fresh stems on repeat, which is ideal for birthdays that last a whole month, new homeowners or Christmas gifting.

You can set frequency, choose delivery options to suit their routine and add gift notes or vases for a little extra.

Freddie’s Flowers

Freddie’s Flower Subscription
from £28

Pros: DIY arranging is a real laugh, massive bouquets, decent price tag, handy birthday reminders, two days’ worth of feed

Cons: None (yes, they’re THAT good!)

Freddie’s a clever bloke.

Who doesn’t immediately long for a box from his delivery people when you spot them cycling around with a pallet full of flowers?

And the joyful twist is that when they arrive on your doorstep, they’re not already lovingly arranged into a posy you can just snip off the ends and place in a vase.

No, these flowers make you work for their magic!

They basically come in a disorganised but easy-to-separate pile — with instructions on how to arrange them yourself.

Of course, you don’t have to follow its beautifully illustrated designs, but you’d be missing a trick if you didn’t take its offer of help at least a few times in a 12-month subscription.

With 18 stems in the Classic and up to 27 stems in the Showstopper, you can create a masterpiece, although I imagine the more stems, the more difficult it might be to arrange.

And make sure you have a big enough vase — they make big arrangements, and a lot of the flowers were in bud, so they were only going to bloom bigger!

Plus, there are two days’ worth of feed, which I think is always a great touch.

The subscription is seasonal and flexible, so you can skip or cancel at any time.

And it’s £28 to £41 for the Showstopper, which is a pretty good deal.

The final flourish is that if you tell them about anniversaries and birthdays, they’ll send you gentle reminders nearer the time — great for a busy mind.

Price: £28 for Classic (18 stems), £41 for Showstopper (27 stems)
Delivery frequency: Weekly, fortnightly or monthly options
Special features: DIY arranging, birthday/anniversary reminders, two days’ feed

Bloom and Wild

Flower Subscription
from £20

Pros: Flowers last for ages (they arrive in bud), letterbox option for smaller orders, handy arranging guide, THREE days of plant food

Cons: DIY arranging isn’t for everyone, not all blooms are UK-sourced

Bloom and Wild is one of the better-known names in this list, and for good reason; I was impressed by its letterbox blooms.

The flowers arrived in bud, meaning they’ll last longer — the tulips even came with the bulb still attached, allowing me to snip them off and plant them in my garden.

Like Freddie’s Flowers, you have to arrange the bouquet yourself, which will appeal to some buyers and potentially put others off. Personally, the jury’s out.

In my ‘Jena’ letterbox bouquet, I received 21 stems of alstroemeria, carnations, roses and tulips, and there was a nice mix of dainty blooms, foliage and stunning showstoppers.

Bloom and Wild sent three packets of plant food, which is great for extending the life of the flowers.

Overall, I was impressed — these flowers look more expensive than they actually are, and they’re thoughtfully curated and packaged.

Price: from £20 for ‘Classic’; from £25 for ‘Statement’; from £27 for ‘Flower Lover’
Delivery frequency: Flexible options
Special features: Letterbox option, DIY arranging, three days’ plant food
Longevity: Flowers arrive in bud for extended vase life

Arena Flowers

Veronica Lorraine

Arena Flowers
from £25

Pros: MASSIVE bunches, brilliant value, seriously long-lasting, dead easy subscription

Cons: I hope you have plenty of vases!

These bunches are HUGE!

I’m not joking; the first bunch of the most beautiful pinks and greens, including Lisianthus, Greenbells, and Antirrhinums, contained 37 stems and filled three vases.

And they lasted for well over two weeks.

They arrived in a beautiful bow-tied cardboard box, which felt really luxurious.

So not only do they tick the box for the biggest bunch, Arena has also been voted the UK’s #1 rated ethical flower delivery company for eight years running, which is not to be sniffed at. Or perhaps, more literally, it is.  

I also received a huge bunch of tulips, cleverly arranged with sprays of Pittosporum to prevent the inevitable tulip collapse.

This had, wait for it…FITTY SEVEN stems in all and went over two vases.

They come with Day 1 and Day 4 flower food (a nice touch to keep them going for longer), a card describing the flowers, and a useful arrangement guide.

The website is straightforward to navigate: you can decide what day you want your flowers delivered, whether it’s weekly, fortnightly or monthly, and there’s even a pet-friendly option.

You get all of this for £25 per bunch with free delivery. And it gets even cheaper if you’re ordering a gift subscription; then it can drop to £23 a month if you order a 12-month gift set.

This is incredible value for lovely seasonal stems.

It is super simple to manage or cancel your subscription — simply head to the “Manage your subscription” section, though you can also phone Arena Flowers to make any changes.

Price: £25 for ‘Classic’ and ‘Pet-Friendly’; £35 for ‘Luxury‘
Delivery frequency: Weekly, fortnightly or monthly
Special features: Ethical company (UK’s #1 for eight years), pet-friendly option

Prestige

Prestige Flowers subscription
from £25

Pros: Decent price, letterbox option available, clever stem-wrapping keeps flowers fresh

Cons: Too much plastic packaging

I always think Prestige is the reassuringly affordable face of flower bouquets; a decent price, a nice cardboard box, and it does what it says without fuss. 

It offers three flower subscriptions, including a letterbox option, which is a fabulous idea for working or busy individuals.

If you don’t have a porch or a drive, then the risk of your flowers getting nicked from your doorstep is eliminated.

And the price doesn’t change from £25 whether you have it weekly, fortnightly or monthly.

Happily, if you’re looking for something larger that won’t break the bank, the seasonal bouquet subscription is still £25 per delivery.

And if you want a full, magnificent showstopper, then the luxury £40 subscription really does offer a proper blousy bloom. 

Sometimes it’s the little things that count when it comes to bouquets, and the fact that Prestige flowers come with support and a soaking wet wrapping around the stems is a nice touch.

Slightly less plastic packaging inside the box might be a good thing, but again — make sure you’ve got a big vase.  

Price: £25 for ‘Letterbox’ and ‘Seasonal’, £40 for ‘Luxury’
Delivery frequency: Weekly, fortnightly or monthly (same price)
Special features: Letterbox option, stem support and wet wrapping

Flowerbx

Veronica Lorraine

Flowerbx flower subscription
from £45

Pros: Serious style points, gorgeous packaging with ribbon, first delivery discount, easy to cancel

Cons: Properly pricey, minimalist look won’t be everyone’s cup of tea

There’s a reason why Flowerbx boasts reviews on its website from Vogue and Vanity Fair; these flowers are very, very stylish.

Ideal for impressing the purist in your life, they contain just one variety of flowers, which oozes elegance and class.

Mine (20 beautiful Pink Sweet Avalanche Roses, which everyone gets as their first subscription delivery) arrived in a sophisticated-looking box, hand-tied with a beautiful ribbon which just felt special.

Give them a few days to burst into life, and you’ll see why they start with such a stunning rose.

The roses are usually priced at £70 for a one-off delivery, so at a cost of £45, it’s a big discount to start your weekly, fortnightly or monthly flower affair.

There’s also the option of choosing a tulip or rose subscription, again with a single variety, but with numerous different options; absolutely stunning.

Additionally, various deals are available depending on the number of subscriptions purchased.

For £10 off your order add “FLOWERBX” at the checkout, on the third order you will receive a complimentary gift, and by the 10th order a free Flowerbx bouquet – plus other deals.

Want to end your subscription? You can do so up to 36 hours before any nominated delivery due date.

Price: £45 for ‘Signature’; £60 for ‘Seasonal’; £80 for ‘Prestige
Delivery frequency: Weekly, fortnightly or monthly
Special features: Single-variety bouquets, luxury packaging

Interflora

Veronica Lorraine

Interflora flower subscription
from £43.50

Pros: Crafted by local florists, big bouquets last for ages

Cons: Not cheap!

When it comes to Interflora, you know what you’re getting before you’ve even ordered.

The brand is synonymous with reliability, luxury and tradition.

And, because its bouquets are handcrafted by an artisan florist local to you, you don’t have to worry about unsustainable mileage.

Interflora selects your bouquet from the stems its florists have in stock that day, so although you can’t choose exactly what you want, you know that you’re getting the best of the best with each bunch.

Each bouquet I received was big; on average, there were over 30 stems, and they looked stunning, with a huge variety of flowers.

The sets I received all included lilies, which I love and filled my home with a gorgeous, heady scent.

Crucially, they arrive mostly in bud, so you get to see them from start to finish.

Mine have lasted well over a fortnight and are still going strong. It also comes with Day 1 and Day 3 food, which keeps them going for longer.

The downside of Interflora is that they don’t come cheap; each bouquet costs £43.50, and you pay the same whether it’s a three-, six-, nine-, or 12-month subscription, along with an initial £7.50 delivery fee.

But it’s almost reassuringly expensive; Interflora shouts luxury from the bottom of its stems to the very top of its blooms; a very swanky way to wow any recipient.

Price: £43.50 per bouquet plus £7.50 initial delivery fee
Delivery frequency: Three, six, nine or 12-month options (same price)
Special features: Crafted by local florists, Day 1 and Day 3 food

Appleyard

Veronica Lorraine

Appleyard Flower Subscription
from £25

Pros: Great value with subscription discounts, classy packaging, and really simple to manage

Cons: Smaller bouquets than some rivals

Oozing sophistication, Appleyard London promises much and delivers more.

Arriving in a beautifully illustrated floral box and hand-tied with a black velvet ribbon, my bouquet was packed with 17 stems of flowers and assorted greenery, which looked incredibly elegant.

The longer you subscribe, the lower your cost. If you pay upfront for 12 months, it works out to £25 per bouquet, including delivery.

Alternatively, pay an upfront cost of £240 instead of £300. For what you get, that’s a real bargain.

You can choose an ongoing subscription where you pay £25 monthly, or opt for a payment plan of three, six, or 12 months upfront. There’s no problem with skipping one if needed.

My bouquet came with a handy ‘how-to’ guide on best practices and a little about my stems.

In all, this was a lovely-looking bouquet, from a lovely-looking company.

Plus, you can cancel your subscription at any time, or pause it too, which is the kind of fuss-free and easy we love to see.

Price: £25 monthly or £240 upfront for 12 months (£300 value)
Delivery frequency: Monthly, with options to skip
Special features: Velvet ribbon packaging, how-to guide

Blossoming Gifts

Veronica Lorraine

Blossoming Gifts flower subscription
from £20

Pros: No-fuss, easy to use, good discounts for longer subscriptions

Cons: Bouquets not as big or fancy as pricier rivals, less trendy brand name

There’s no messing around with the Blossoming Gifts Bouquets.

While it might not have been the biggest or bloomiest, mine came in a lovely box and was filled with a 13-stem bunch of roses, lilies and Thalaspi which lasted for ages.

More mass-marketed than some of the other, higher-end subscriptions, the website is very easy to use, and, like most of the services, offers an ongoing subscription of three, six, or 12 months.

If you don’t want to pay monthly, you can pay upfront for the three-, six-, or year-long subscriptions.

However, the longer you order, the less you pay; it works out at £20 a bouquet if you pay £240 upfront for the year’s subscription, which is reduced from £300.

It’s a lot of money, but if you’re buying for a flower fanatic, then it’s going to get you smiles and more every single month.

Stems are selected depending on their freshness and seasonality, so you won’t know exactly what you’re getting. But whatever it is, judging from my experience, it’s bound to be lovely.

Price: £25 per month ongoing; £20 per bouquet for 12-month subscription (£240 upfront, £300 value)
Delivery frequency: Monthly, three, six or 12-month options

Beards And Daisies

Beards and Daisies Houseplant Subscription
£30

Pros: Long-lasting alternative to flowers, eco-friendly approach

Cons: No physical plant care cards (yet)

Who doesn’t love a houseplant?

Nowadays, subscriptions are popping up everywhere for our leafy friends, so it felt rude not to include one. 

Beards and Daisies, a company based on an Essex farm, will send you a rare, unusual, or just downright lovely houseplant accompanied by a perfectly fitting, neutral-toned plant pot. EVERY month.

It even offers a pet-friendly subscription, with both monthly options available at a very reasonable £30. 

To be more eco-friendly, it has stopped including plant care cards with orders. Instead, you can find all the care information you need on the plant’s product page on the website. 

Eventually, it hopes to have a QR code system that allows you to scan it and be directed straight to instructions and care. 

If you’re a subscription customer, you can check the website each month to see which new plant is coming your way. It updates the page regularly, so you’ll always know what to expect. 

I received a stunning Chinese Money plant, which was glossy and green and looked well cared for. And I loved the fact that it came with a perfect pot.

A few months ago, we had a Peace Lily that blossomed in our bathroom and is now healthy, green, and growing.

And, of course, unlike cut flowers, with a bit of love and care, these plants can last a very long time. 

Price: £30 monthly
Special features: Houseplants instead of flowers, includes a matching pot

Smith and Munson

Veronica Lorraine

Smith and Munson flower subscription
from £25

Pros: British-grown blooms, seasonal, posh packaging, pollen-free option available

Cons: Less variety than imported subscription services

What is absolutely fabulous about these flowers is that they come directly from a family-run glasshouse in Lincolnshire straight to your door, and it doesn’t get more ethical than that (short of picking from your garden and getting your kids to ring on the doorbell!).

The brand grows all year round on its flower farm, so what you get is what is supposed to be growing in the UK at the right time of year — a real win for those who have concerns about some of the more far-flung countries our flowers are arriving from.

It’s reassuring to know that five generations of the same family have worked at the company, and they truly seem to take pride in their work.

My flowers, two beautifully wrapped bunches of 10 pink tulips, arrived in a lovely cardboard tube, which looks super elegant.

Both bouquets came with clever advice to keep the flowers fully wrapped, with stems in water, for two hours before moving them into a vase, which meant they were super perky when they arrived.

They lasted for around two weeks, with only a small amount of collapse (which I remedied by chopping off some of the bottom of the stem and changing the water).

Depending on the season, you’ll get tulips, ranunculus or lilies, and they even offer a pollen-free version to prevent those nasty carpet stains and sneezing fits.

Smith and Munson seems like a classy company; the flowers come with lovely delivery, and the fact that they’re made in Britain is the icing on the cake.

Plus, new customers can save 10% on their first order by signing up for the newsletter.

The option to cancel your subscription can be managed in your account or by contacting the brand directly over email.

Price: from £25
Special features: British-grown, seasonal flowers, pollen-free option

Petalon Flowers

Pelaton Flower Subscription
from £30

Pros: British-grown blooms with real eco creds, gorgeous cottage-garden vibes

Cons: Pricier than most rivals, flowers only lasted a week

Both subscription bunches that arrived from Petalon had a real cottage-y feel, so the fact that they come from a regenerative flower farm in Cornwall is no real surprise. 

They arrived in a decent cardboard box, but the real beauty is that instead of plastic wrapping, they come in sustainable sacking.

I chucked mine on my compost heap – and it was a joy not to have to guiltily pack the plastic away in the bin. 

Once unfurled, it revealed a genuine cottage-core vibe, featuring up to 20 pinks, pale blues, and whites, along with greenery to make them feel like a substantial bunch.

They lasted well over a week — I might have wanted a bit longer — but you can always get extra joy by taking out the more worn ones and rearranging them into a smaller bunch with fresh water. 

Their seasonal bouquet (£50, June to September) and selection box (£30, March to September) include only flowers from their farm.

The Signature bouquet — available all year round — includes a mix of homegrown and imported flowers, or entirely imported flowers, depending on the time of year and seasonal availability.

Price: from £30 for a seasonal selection box; from £40 for signature bouquet; from £47 for homegrown bouquet
Special features: British-grown, sustainable packaging (compostable)
Longevity: Over one week

Happy Blossoms

Veronica Lorraine

The Happy Blossoms Floral Subscription
from £28

Pros: Ethical, super long-lasting, something different, great for allergy sufferers, really stylish

Cons: Cancelling is a bit of a faff

Now here’s a different idea: how about a monthly subscription of dried flowers? Ethical, colourful and classy, it makes dried flower arranging look cool, not least because it does it all for you.

Making a cheeky change from the big, blousy blooms in the previous subscriptions, I cannot recommend it highly enough — especially if your loved one is prone to the odd bit of hay fever, or you just feel they deserve something a little bit different.

Happy Blossoms delivers fresh and dried flowers, offering the option to book workshops.

You’ll receive an arrangement directly to your door in the first week of each month, whether it’s from our core range or our most recent seasonal collection – each month will be a surprise!

Every bunch features a mixture of dried and preserved flowers that have been painted, dyed, or are naturally coloured.

I was lucky enough to receive two to review: a very colourful collection of 50-plus stems from its previous Valentine’s Day collection, and a more classic one with neutral tones.

One of the things I love most is that they can last up to a year; they’re also pretty robust, so you don’t have to worry about how they will fare in transit.

There’s the option of monthly rolling subscriptions, as well as a selection of three, six and 12-month subscription plans, so there is enough variation to shake up the usual floral fancies.

Additionally, new customers can save up to 15% off their first purchase when they sign up for the newsletter for the first time.

But if you wish to cancel, you will be required to submit a query detailing your request.

The cancellation request must be submitted at least 48 hours before the delivery date; however, it may not be processed for up to four days during busy periods.

Price: From £28 over 3-months (£84)
Delivery frequency: Monthly, three, six and 12-month options
Special features: Dried flowers (last up to a year)

Flower subscription service FAQs

Which website is best for online flower deliveries in the UK?

There’s a wide range of online florists available in the UK – here are some of our favourites:

• Flowerbx
• Serenata
• Bloom & Wild
• Bloombox Club
• Interflora
• Freddies Flowers 
• Prestige Flowers
• Bloom

How to choose the right subscription

• Frequency and flexibility: Weekly, fortnightly or monthly, with the ability to skip, pause or cancel in your account. Check cut-off times and delivery options, such as weekend or named-day delivery.
• Style and stems: Wild and seasonal, minimalist mono-bunches or classic roses. Browse recent posts on the brand’s site or Instagram to get a sense of the vibe.
• Seasonal extras: Autumn foliage, winter berries, wreaths and table centres are often available as add-ons or limited runs within subscription boxes.
• Sustainability: Many services use recyclable packaging, British-grown stems in season and eco-friendly flower food. Look for details on provenance.
• Budget and value: Prices typically start around £18 for letterbox edits and rise to £70 or more for large, florist-style drops. Multi-month plans and prepay options usually lower the per-box cost, so compare before you commit. Factor in delivery fees, as free delivery can make a noticeable difference.

How flower subscriptions work

You pick a plan, set your frequency and preferred delivery day, then let the florist curate each drop.

Some services let you preview and swap stems, while others keep it a surprise, allowing you to discover new varieties.

Most bouquets ship in bud, which extends vase life. Many brands also offer letterbox subscription boxes that fit through standard UK doors, a helpful option if you are often out.

What does a monthly flower subscription cost?

• Letterbox subscriptions: roughly £18 to £30 per delivery
• Standard bouquets: roughly £25 to £45
• Premium arrangements: £50 to £80 plus Commitment plans, such as 3, 6, or 12 months, typically lower the per-box price compared to rolling monthly. Gift subscriptions can be a better value during peak seasons, so keep an eye out for bundles and festive offers.

How long do the flowers last?

Most services ship in bud with care guides and flower food.

With a clean vase, cool placement away from radiators, and a midweek trim, many arrangements look good for 7 to 10 days, sometimes longer for sturdier autumn and winter varieties, such as chrysanthemums, alstroemeria, and carnations.

Dried or preserved edits are also available and can last for months with minimal upkeep.

Where florists source stems

Supply is a mix of British-grown flowers, in season, and imports to maintain choice year-round.

You will see more UK-grown options in spring and summer, while winter relies more on European and African growers.

If eco-credentials matter to you, look for services that highlight British farms, low-plastic packaging, and carbon-aware delivery options.

Weekly vs monthly deliveries

• Weekly: Best for households that always want a fresh focal point, or for small business spaces where clients will notice displays.
• Fortnightly: A balanced option that refreshes just as the previous bouquet fades.
• Monthly: A cost-conscious treat that still tracks the seasons, ideal for gifting and for trying different subscription boxes over time. Many brands allow you to switch frequencies, which is handy if you want weekly deliveries during the hosting season, then scale to monthly in January.

Are flower subscriptions worth it?

For consistent quality and convenience, yes.

You avoid last-minute supermarket runs, receive stems in better condition, and can tailor delivery options to fit your schedule.

As a gift, a subscription feels thoughtful long after the first card is opened, especially over Christmas when homes need a lift and calendars are full.