DESPITE Bianca Censori’s barely-there ensembles and frequent public nudity, she’s always been an enigma wrapped in a puzzle – especially after appearing to retreat from the limelight in recent months.
Now, amid speculation about her controversial marriage, insiders reveal how her behind-the-scenes business maneuverings could be set to earn her “tens of millions” as she bounces back from a personal “disaster” – and it could spell trouble for husband Kanye West.
Bianca Censori has cut an unusually low-key figure in recent months[/caption]
Her attention-seeking stunts, planned by husband Kanye West, came to a head with this Grammy’s appearance[/caption]
Bianca’s controversial wardrobe has been a source of concern for fans[/caption]
She has often appeared in bondage-style gear or stepped out practically naked[/caption]
Whether the talented former architect, 30, holds any autonomy in her marriage is a question that has kept us scratching our heads ever since the pair secretly tied the knot in December 2022.
They quickly embarked on a bizarre world tour of public indecency that saw Bianca step out in bondage gear and barely-there underwear in public, paraded through the streets in nearly no clothes.
Such attention-seeking antics reached fever pitch in Italy 2023, when Bianca was pictured with her head nestled in Kanye’s naked lap while on a canal boat, prompting many to suggest she was totally subservient to the rapper.
Earlier this year, their dynamics sparked concern again, after the pair rocked up to the Grammy’s red carpet, and Kanye, 48, instructed Bianca to drop her fur coat – telling her, “Make a scene, I’ll say it’ll make so much sense. Drop it behind you and then turn, I got you.”
She obediently agreed, revealing her fully naked body underneath, which was sheathed by a sheer mesh mini-dress (which was apparently invisible to the eye).
The rapper duly got the attention he clearly desired, but – in the aftermath – there were rumours of a pending divorce as Bianca had apparently reached breaking point.
Then, the world waited… and nothing. In fact, not only was no split announced, but Bianca seemingly retreated from public view.
Again, questions abounded: was she simply enjoying a quieter life as Mrs West? Or was she planning her escape?
This week, Bianca hinted at an answer as she returned to her Instagram to tease fans with an exciting upcoming project, simply titled BIANCA.
Posting a link to the website biancacensori.com, which takes fans to a sign-up page, no more information was given, other than the message that something was “COMING OCTOBER 13”.
Some immediately speculated that Bianca was starting a fashion line, considering the former architect used to work at Kanye’s YEEZY brand before they got together.
No more detail has been given but, according to sources, all signs point to something big that could be her ticket to the top.
At the very least, it marks a drastic U-turn in her commercial ambitions, following reports earlier this year that Bianca’s husband had blocked her from even accepting brand deals.
It also spells trouble for her control-freak husband, with Bianca not only increasingly stepping out on her own two feet, but industry insiders telling us that “many companies don’t want Kanye’s baggage” and that her best chance of success may be without him.
Questions have arisen about how much autonomy Bianca holds in her marriage[/caption]
Insiders say her new project could rival Kanye’s ex-wife Kim Kardashian’s Skims range[/caption]
Bianca’s low-key film premiere earlier this year was described as a ‘disaster’[/caption]
Speaking exclusively to The Sun, an insider tells us that this has project been a long time coming, with Bianca demanding her “piece of the pie”.
“Bianca has wanted to do her own thing for a long time, and details of her new project have been kept under wraps,” our source reveals.
“There are whispers it’s a fashion line. She’s always had style, but being with Ye has introduced her to a whole new world with his Yeezy connections.
“She is a woman who wants to be taken seriously by her creative peers. She studied architecture but has done very little on her own since entering Ye’s orbit.”
They add: “Bianca’s line could rival SKIMs, but she is not Kim, she’s edgier and more into art. It’s unlikely fans will see anything she produces in Nordstrom.”
‘Disaster’ project
Granted, this isn’t the first time that the Australian star has ventured out on her own – albeit tentatively.
Earlier this year, shortly after her and Kanye’s shock Grammy’s appearance, she starred in their experimental fashion film, Bianca.
The $25million project, which was partly filmed in Japan, featured sexually suggestive scenes of Bianca in skintight lingerie, as well as posing nude.
However, it debuted in February – at the same time that Kanye was reigniting his hateful, anti-Semitic remarks online, and claiming to sell T-shirts with swastikas emblazoned on them.
She is a woman who wants to be taken seriously. She studied architecture but has done very little on her own since entering Ye’s orbit
This overshadowed the film, which quickly disappeared without a trace, and also sparked rumours yet again that they were heading for a split.
According to our source, the film was a “disastrous” false start, but Bianca’s now pouring all her energy into this new project.
They explain: “Bianca had her art movie and performance piece with a low-key premiere in LA but the organization of the event was a disaster.
“It was also overshadowed by rumors they were getting a divorce, and it didn’t really make the splash it was meant to.
Bianca worked as a talented architect before meeting Kanye[/caption]
Kanye frequently posts pictures of his scantily-clad wife[/caption]
“Bianca and Ye have been very quiet in recent months as he’s preparing for another Yeezy release, and the drop of his long-awaited album, Bully.
“Now is a good time for her to launch something new, as she’s not overexposed like she has been in the past.
“There’s a lot of excitement and intrigue over the announcement, and, as ever, she remains quite mysterious.”
Kanye’s playthings
Fans have raised serious concerns over Bianca’s welfare in the recent past – not least because Kanye has a habit of exerting extreme control and influence over the women in his life.
Even ex-wife Kim Kardashian clearly followed his directives when it came to how she presented herself.
After first getting together in 2012, Kanye set about completely changing Kim’s image, throwing out her trademark, brightly coloured mini dresses for nude, skin-coloured bodysuits.
Bianca, pictured before meeting Kanye, could make ‘tens of millions’ with her new project, insiders say[/caption]
Pictured earlier this year at Paris Fashion Week[/caption]
At the same time, he started using her as his “muse”, featuring her naked and straddling him in his music video for his song Bound 2, and famously encouraging her to “dress sexier”.
However, as their six-year marriage began to sour, the rapper changed his tune, publicly shaming Kim for her sexy image and saying he had “a lot of issues” with her campaign imagery for her underwear brand Skims.
After splitting from Kim, with whom he shares four children, in 2021, Kanye briefly dated Julia Fox the following year – and quickly set about changing her style too.
In the few months they dated, the actress was pictured in a series of progressively shocking and X-rated ensembles, later revealing that Ye “transformed” her closet within days of them meeting.
Then, there’s Amber Rose, who has said she was “bullied” and “sl*t-shamed” by Kanye during their relationship from 2008 to 2010.
This came after Kanye continually lashed out against her in public, and claimed that he’d had to take “30 showers” after splitting with her.
Bianca’s line could rival SKIMs, but she is not Kim, she’s edgier
Bianca clearly has been taken under Kanye’s “wing” more than anyone else. She rarely speaks on her own accord, and – so far, in public, at least – has been treated as an accessory.
However, in a pattern that should set alarm bells ringing for the rappy, almost everyone has risen up and thrived after breaking up with him.
Kim’s Skims shapewear brand is now worth $4billion, and she has her pick of every fashion magazine cover and designer event going.
Likewise, both Amber and Julia have voiced their happiness and relief after breaking up with Kanye and finding their own identities away from him.
Bianca posted this snap to celebrate Kanye’s birthday[/caption]
Experts say she is a particular hit with Gen Z fans[/caption]
With Bianca now set to launch her new project, it is the biggest sign yet that she is breaking away from her submissive image, but industry insiders also tip it to be a crucial step towards “empire-building”.
Speaking to The Sun, PR expert Elnaz Gerami, CEO of This Is Marketing, explains how her ability to stoke intrigue and mystery is all part of her brand.
“With the way culture and algorithms work, attention equals opportunity,” she tells us.
“There’s never been a better time for Bianca to convert that spotlight into a tangible business.
“The current moment celebrates disruption, individuality, and boldness and Bianca embodies all three. Even if the brand isn’t fashion, the sheer level of intrigue she generates gives her a unique launchpad.
“Kim showed the world how you can pivot notoriety into empire-building; now it’s Bianca’s chance to prove whether she can do the same.”
She adds that Bianca could stand to make “tens of millions” from the venture, explaining: “Fashion, beauty, and lifestyle are billion-dollar markets that reward attention and hype.
“The key is whether Bianca can move past spectacle into long-term loyalty.
“Kim built her success on consistency. Bianca’s challenge will be turning her shock factor into something that lasts.”
Money-maker or sweet nothing?
Another crucial issue will be Kanye’s involvement.
With his own fashion experience, it’s clear that he could be both an assertive influence, and a liability if he goes on another hateful rampage online or tries to create a jaw-dropping spectacle.
Elnaz explains: “On the plus side, Yeezy redefined fashion and gave the world a blueprint for merging streetwear and luxury. If Bianca taps into that ecosystem, she instantly inherits credibility and a ready-made design language.
“But the downsides are significant. Many companies don’t want Kanye’s baggage, and the more Bianca is tied to him, the harder it may be to establish herself as an independent force.”
At present, he seems to be keeping a lid on things – and his recent documentary In Whose Name? didn’t touch on his relationship with Bianca, giving her some breathing space away from all the public scrutiny.
Now, we wait to see just what Bianca could be plotting when her launch day rolls around.
The question is, will it be something substantial – or, like so many ensembles that Kanye’s made her wear – will it be a whole lot of nothing?
