Heineken 0.0 took centre stage at the South African premiere of F1 THE MOVIE, held at the IMAX Mall of Africa on 27 June.
The event was a vibrant celebration, blending the excitement of Formula 1 with the glamour of film.
F1 THE MOVIE PREMIERE
The premiere attracted a lively crowd of South African celebrities and influencers. These included Girlie Lukhele, Khuli Chana, Bonko, Lesego Khoza, Zakes Bantwini, and Karabo Didi.
Radio host and celebrity F1 fan Anele Mdoda hosted the event, keeping the energy high throughout the evening, according to Top Gear South Africa.
Warrick Wyngaard, Marketing Communication Manager for Heineken South Africa, said, “Culture shapes behaviour, and tonight’s premiere proves that.
F1 THE MOVIE AND HEINEKEN
This film combines emotion, adrenaline, and culture—the same ingredients that make Heineken 0.0 a perfect fit.
We’re leading the conversation on moderation in a way that feels modern and aspirational.”
Heineken 0.0 has been an official global partner of Apple Original Films’ F1 THE MOVIE since its announcement.
The campaign, directed by the film’s director, Joseph Kosinski and featured stars Brad Pitt and Damson Idris.
DRINKING HABITS IN SOUTH AFRICA
Wyngaard emphasised the shift in drinking habits in South Africa and beyond. “More people are choosing low and no-alcohol options, whether for a night out or a lifestyle change.
We want to give people the freedom to choose what suits them best.” The premiere was a statement about cultural change.
“It was a proud moment to represent Heineken 0.0 here with support from the global brand team and many local celebrities.
CINEMATIC RUSH
This event showcased the incredible transformation in societal views we are seeing,” Wyngaard added.
Guests left inspired to embrace moderation and enjoy life’s moments with confidence and a cold Heineken 0.0 in hand. F1 THE MOVIE is now showing in cinemas nationwide.
HAVE YOU SEEN F1 THE MOVIE YET?
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