With the world’s best surfers descending on Jeffreys Bay, Jordy Smith returns to his home to compete in one of the most prestigious events on the tour.
As a local hero, seasoned competitor and the current world No 1, Smith is not just looking to win; he’s out to reinforce his legacy while representing South Africa’s surfing scene at its peak. With a career that has shaped the country’s surf culture, Smith’s homecoming promises to be as much about legacy as it is about the thrill of the waves.
JORDY SMITH ON WHAT IT MEANS TO COMPETE ON HOME SOIL
As he prepares for the event, Smith reflects on what makes J-Bay special—not only for the global surf community, but for him personally. “Being here at home in J-Bay, competing in front of my friends and family, it’s one of the best feelings,” he shared. “The place is amazing, and all surfers around the world love it.”
For Smith, it’s not just about the waves.
“Every year they come here—not only do we have amazing waves, but the people, the vibe, the energy are great. It’s always a high,” he continued. “Now, I just want to win the contest.”
When asked if the “South African vibe” is what keeps surfers coming back to Corona Cero J-Bay, Smith was clear.
“It’s definitely a big part of it. There’s no place like it,” he said. “We’ve got so many different cultures in South Africa, and it’s great to show that to the world. Surfers love the food, the people, and the place – it’s unforgettable.”
ON CEMENTING HIS LEGACY AND CHASING CONTINUE SUCCESS
Over the years, Smith has become known for his natural surfing ability. But now, as a 37-year-old father, his perspective has changed.
“Having a good perspective helps. There’s more to life than just surfing,” he said. “When I paddle out, I know I still have to change diapers later. It makes things feel lighter.”
His experience is key to his continued success. Although Smith competes against younger surfers, he believes his years of experience give him an advantage.
“Experience matters. Sometimes it wins you the contest,” he explained. “I’ve been coming to these spots for over 20 years. That knowledge helps. Surfing takes endurance, but it’s also about understanding the ocean. You can’t fake experience.”
SMITH ON WHY J-BAY IS A ONE OF A KIND EVENT
J-Bay has a special place in the surfing world, and Smith explains why.
“It’s one of the most iconic surf spots on Earth,” he said. “It’s like an amphitheatre. You see everything from the beach – the waves, the surfers, even dolphins, whales, and sometimes sharks. That’s rare. It’s pure nature, and that’s what makes it so special for everyone, whether you’re surfing or watching.”
Smith has inspired many young South African surfers, and he feels responsible for leading by example. “We’re just getting started again,” he said. “We had world champions in the past, but there was a lull. Now, with more support and talent, it’s showing. Luke Thompson won in Ballito, and Matt McGillivray came third. Big things are happening for South African surfing.”
REFLECTING ON THE SUPPORT THAT SHAPED HIS CAREER
Throughout his career, Smith has had strong support from sponsors, especially Red Bull.
“I come from humble beginnings in Durban. Without sponsors, I wouldn’t have been able to travel and compete,” he said. “The rand doesn’t go far overseas, so that support was crucial. I’m grateful to still have that partnership.”
With the Springboks playing around the same time, Smith was asked if he’d sneak away to watch. “If I’m not in a heat, I’ll be there,” he laughed. “I had Siya Kolisi at my house a couple of days ago. It’s always great catching up. If I can, I’ll be supporting them.”
Whether he wins at J-Bay or not, Smith has already secured his place in South Africa’s surf history. His journey continues to inspire the next generation of surfers.
DO YOU THINK JORDY SMITH WILL WIN AT J-BAY?
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