LOOSE Women’s Coleen Nolan is the new face of a weight loss company promoting fat jabs – despite vowing never to take them herself.
The TV presenter, 60, has faced a decades-long battle with her size, having reached 18st at her heaviest.
She dropped down to a size 10 back in 2009 after losing five stone while cashing in on making fitness DVDs, but admitted “losing herself” at her lowest weight.
This week in a new ad on social media, Coleen launched her affiliation with Voy, which offers clinical help for weight loss – including Mounjaro and Wygovy jabs as well as Orlos capsules – and coaching for weight loss.
However, when speaking about using weight loss drugs like Ozempic — a favourite with celebs — Coleen said in February 2024 she was strongly against it.
“I don’t believe in any of that,” she said.
Having had a change of heart, Coleen told fans this week: “This is it! My weight struggle ends here.
“After a lifetime of diets, I’m excited to announce my partnership with @joinvoy.
“I’m feeling supported, educated, and ready for change. This is the right decision for me.
“Want to follow along my journey? Click the link in bio and use code COLEEN #Ad.”
When her son Shane Jr lost three stone on Mounjaro earlier this year, Coleen insisted she wouldn’t go down the same route.
“I tend to worry that we are going to find side effects in a year — of what they cause or what they don’t cause,” Coleen said.
“I don’t know, I get all worried about it. But I have to say, it’s been amazing for him, for his own mental health, almost.”
Those close to Coleen say her determination to lose weight is to get healthy.
“She wants to be there for her children, grandchildren and 30 plus rescue animals,” they said.
In a short video posted on Voy’s social media, Coleen said of joining the weight loss programme: “This is a really big decision, but for me it’s the right decision.”
But she does not make clear to viewers whether she is taking the weight loss injections.
Coleen previously told co-host Christine Bleakley on the official Loose Women:Just Between Us Podcast: “For me, if you’re going to do something like that, you still have to think up here (with your head).
“You know, if I stop these, I need to still have this healthy relationship with food, otherwise it’ll all go back on, and then you’ll hate yourself again. You’ll feel like a failure.
“But you’re not a cheat or a failure if that’s the answer, to give you that boost.”
Coleen found fame in The Nolans with her sisters Linda, Bernie and Maureen[/caption]
The 60-year-old TV personality wants to lose weight for her health[/caption]
Voy, which was founded in 2022, is registered by the Care Quality Commission.
On its website, it states the clinicians it engages are registered with the General Pharmaceutical Council and each hold accredited pharamacist independent prescriber qualifications.
Coleen added: “Also speak to a doctor. I wouldn’t take anything like that without getting medical advice.”
When approached by The Sun about this story, Coleen told us: “I’ve been open about my struggles with weight over the years, and when a recent blood test showed I was pre-diabetic, it really motivated me to take action for my long-term health.
“Working with the team at Voy has been a positive step forward. What appealed to me was their holistic approach, combining medical guidance with coaching, nutrition support, and mindset work. This isn’t about a quick fix; it’s about learning healthier habits and building sustainable change.
“What’s made the biggest difference for me is the support, structure, and positive mindset the programme has helped me create.
“I finally feel I’m taking control of my health in a way that’s right for me, and that allows me to enjoy life with my family.”
Coleen went down to a size 10 while cashing in on workout DVDs[/caption]
A Voy spokesman said: “We’re delighted to say that Coleen Nolan is partnering with Voy as an ambassador for our weight loss services.
“Coleen’s having a truly positive experience with the Voy weight loss service and has agreed to take this a step further and become a brand ambassador, which we’re delighted about.
“She is seeing the benefits and wants to raise awareness of a comprehensive and medically supported long term approach to weight loss.”
