ONE in five parents believe their child hasn’t been invited to a party, because of their food allergies.
A poll of 500 mums and dads of children with intolerances found 40 per cent think fellow parents fear buying the wrong thing.
Kids haven’t been invited to a birthday party due to their allergies, according to a study[/caption]
More than half (56 per cent) worry their child is missing out on having fun with their friends and strengthening bonds as a result.
While two thirds (66 per cent) have overheard conversations about a party their child has not been invited to – with 84 per cent of those believing it’s due to their dietary requirements.
On average, these parents believe their youngsters have missed four parties due to allergies.
The research was commissioned by plant-based chocolate brand, NOMO, which has launched a allergy friendly birthday cake bar.
Tara Stevens, from the free-from confectionary-makers, said: “It’s often an added worry catering for a child with things you’re not familiar with, especially when allergies are involved.
“But every child deserves to feel included, safe, and celebrated.
“That’s why it’s important for there to be foods everyone can enjoy, so no one has to miss out on the joy of parties and shared moments.”
The study also revealed 34 per cent said their child has been on the receiving end of teasing due to their allergy.
And 28 per cent are ‘always’ concerned their child will eat something they shouldn’t when attending a party, with six in 10 saying their child has not been able to eat due to their allergy.
While a third are unlikely to leave their child at a party without being there to oversee exactly what they are eating, according to the OnePoll data.
As a workaround, 67 per cent frequently make sure their young ones take snacks and treats with them as a backup in case they aren’t catered for.
With foods such as fruit (60 per cent), vegetables (59 per cent) and rice cakes (42 per cent) the options considered most safe by the participants.
Parents also bring a sweet treat, with 72 per cent of those polled taking allergy free products to birthday parties.
To help prevent their child from feeling excluded, 38 per cent suggest always asking in advance about dietary requirements, 34 per cent say to avoid common allergens like nuts, and a quarter would like celebrations to include food choices everyone can enjoy.
Tara Stevens, from NOMO, which has also launched a range of chocolate lollies as part of its range, added: “These findings highlight how important it is for us all to be more mindful and inclusive.
“A little extra care can make a huge difference in helping every child feel welcome, safe, and part of the fun.
“Which is why it’s so important to us that parents can feel confident that all our products are free from the top 14 allergens.”
