Mattel has launched the first-ever Barbie doll with type 1 diabetes, marking a significant step in inclusivity and representation.
THE NEW BARBIE
This new Barbie is part of the Fashionistas line. The doll comes equipped with a continuous glucose monitor (CGM) on her arm and an insulin pump around her waist.
These devices are commonly used by people managing type 1 diabetes.
The doll wears a blue polka-dot outfit, a colour and pattern internationally recognised as symbols of diabetes awareness, according to the BBC.
THE NEW BARBIE’S DETAILS
She also carries a pastel blue purse designed to hold diabetes supplies and snacks, reflecting the practical needs of those living with the condition.
The medical devices are realistically detailed, including heart-shaped medical tape securing the CGM.
The doll even holds a phone displaying a glucose monitoring app to track blood sugar levels throughout the day.
REPRESENTATION IN MATTEL
Krista Berger, Mattel’s senior vice president and global head of Barbie dolls, said:
“This new doll signifies a significant advancement in our dedication to diversity and inclusion. Barbie plays a crucial role in shaping children’s early understandings of the world.
By incorporating health conditions like type 1 diabetes, we empower more children to envision themselves in the narratives they create and the dolls they cherish”.
Mattel partnered with Breakthrough T1D, an organisation dedicated to type 1 diabetes research and advocacy, to launch the doll and ensure it accurately represents the community.
THE DOLL’S POPULARITY
Barbie dolls have remained popular for decades because they offer more than just a toy, they provide a versatile platform for imagination and aspiration.
Ruth Handler created Barbie in 1959 and designed her to encourage girls to see themselves in a wide range of roles.
This broke away from traditional baby dolls that emphasised caregiving.
REFLECTING THE REAL WORLD
Supermodel Lila Moss, who has type 1 diabetes herself, was the first to meet the doll. She expressed her support, saying:
“I think it is really important to embrace this technology because it makes living with diabetes so much easier and more practical. It is important to embrace these patches and having them, not hiding them”.
This Barbie joins other diverse dolls, such as those representing blindness and Down syndrome. This continues Mattel’s commitment to reflecting the real world in its toys.
WHY IS VISIBILITY IMPORTANT FOR PEOPLE LIVING WITH TYPE 1 DIABETES?
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