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Why daydreaming at work could be good for your career

Have you ever stared out the window or zoned out mid-email, only to snap back and feel guilty? According to research, those moments, when done right, might help with clarity, purpose and even brilliant ideas.

A study led by researchers at Washington University in St. Louis, and published in the Journal of Management, suggested that a certain type of daydreaming can support personal insight and career direction.

Here is how it works, and how you can use it.

MOMENTS LEAD TO BREAKTHROUGHS

Stories of business leaders who experience a sudden spark of inspiration and completely change direction exist. Many have turned passions, frustrations, or small ideas into billion-dollar ventures.

Think of Julia Child starting her culinary career at 50, Sara Blakely creating Spanx, and Jeff Bezos leaving Wall Street. Life moments can also lead to drastic changes.

WHAT IS PROBLEM-SOLVING DAYDREAMING

The study examined MBA students and aspiring leaders. It found that those who reflected on meaningful challenges and then allowed their minds to wander were more likely to experience what the researchers called “epiphany strength,”  powerful moments of insight related to their work and career goals.

“For years, I was fascinated by the phenomenon of epiphanies, but I wasn’t sure how to study them,” said Erik Dane, professor of organisational behaviour at Olin Business School at the Washington University.

Co-author Markus Baer, also from Olin, added: “Mind wandering can be a particularly useful way to solve problems,” “It redirects attention away from existing solutions and helps people engage in imaginative thinking, entertaining brand new possibilities.”

However, not all daydreaming is created equal. The biggest benefits showed up in those who had a strong internal drive to solve problems. So it’s not just random drifting that works. It is intentional, challenge-focused wandering.

HOW TO LET YOUR MIND WANDER WITH PURPOSE

While the study doesn’t offer a formal how-to, its findings suggest that giving yourself space to reflect, without trying to force a solution, can lead to stronger insights.

Try these strategies:

  • Reflect before you drift: Think about the challenge. Then permit yourself to step back mentally.
  • Take screen-free breaks: Step outside, take a walk, or sip coffee without distractions. Some believe a power nap can refresh your mind.
  • Capture ideas: Keep a notebook or app for sudden ideas.
  • Do not force it: The best ideas often surface when you’re relaxed and not trying too hard.

Whether you are stuck in a rut or contemplating a big move, your next career breakthrough might not come from working harder, but from stepping back. The next time your mind drifts, let it. You might be working through something big without even realising it.

Has your daydreaming led to brilliant ideas at work? Share your stories with us in the comments!

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