On World Emoji Day, Thursday, 17 July 2025, South African companies are being encouraged to introduce formal policies regulating the use of emojis in workplace communication, following concerns that their meanings may be misinterpreted and potentially lead to legal or reputational issues.
This guidance was highlighted in a recent webinar presented by Dr Zakeera Docrat.
Cautious approach
The session warned that while emojis are widely used in casual messaging, their increasing presence in professional spaces requires a more cautious and structured approach.
“Emojis carry different meanings depending on context, culture, and even age,” said Docrat.
Something as simple as a smiley face or heart emoji could be interpreted very differently by recipients and may raise concerns around professionalism or harassment.”
Examples raised during the webinar included emojis like 👀 (often read as suggestive), 😋 (which can imply desire), or a hug emoji, which might be taken as inappropriate depending on the nature of the conversation.
The legal experts noted that employers should update codes of conduct, social media guidelines, and employee handbooks to include references to emoji use. They stressed the importance of involving staff in these policy updates, allowing room for discussion and clarity.
Consult experts
Rather than relying solely on online sources like Emojipedia, companies were advised to consult experts such as forensic linguists when drawing up emoji-related workplace rules.
Docrat also recommended that businesses consider restricting or banning emoji use in official workplace channels such as WhatsApp groups or client communications.
“If you’re unsure whether an emoji is appropriate, it’s best not to use it,” she added.
“Emojis can enhance communication, but they also carry risks if used carelessly.”
As digital communication evolves, organisations are now being challenged to strike a balance between modern expression and professional standards – ensuring that what’s meant to be friendly doesn’t end up being offensive.
How often do you use emojis is workplace correspondence?
Let us know by leaving a comment below, or send a WhatsApp to 060 011 021 1
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